It’s a well known fact that only a proper designed web site is the key to attract visitors. There are many factors to consider while creating a web site and it is important to remember that your/your company’s website is often the first point of contact for many of your visitors/potential customers. As people can’t see you when you are doing online business, they do judge you by your site standards. The only way to get repeated visitors is having a qualitative designed site.
There are several aspects to consider before designing a user friendly website like layout, color, sound, content, functionality and maintainability. The online audience mostly comprises of a wide range of people including those on dialup, those with different browsers and visually impaired persons. You must have to ensure your website caters for all this.
Of course, driving high traffic to your site is an important thing, but to design a website that makes them stay is even more important. After all, there is absolutely no use of spending all your time and money on creating a unique product that most people want, building a 500-page site and spending big amount in advertising if visitors don’t like to stay on.
Here are 10 simple tips for turning your site into a user-friendly
Fast loading: Your website should be fast loading .You can achieve it by using more text and fewer graphics.
Easy navigation: Website must be easy to navigate so that people should easily and quickly find what they’re looking for without scrolling down each page. It’s important to link pages in a consistent, well thought out manner so that users can easily navigate in-between them.
Use graphics in sparing way: Graphics creates a glitter, add value to your presentation, but make sure that they don’t distract visitors from important concepts of your site or take much time in downloading.
Use selective colors: It’s better to use suitable colors which magnify your product. If you use inappropriate colors that gonna make your copy difficult to read and few people will bother reading it.
Clarify your purpose: You must keep it in mind the purpose of creating your website regarding your expectations from your site. Each part of your website should lead to your purpose. All the links, graphics, titles, and the colors you choose should lead to what you want from your site.
Fulfill visitor’s expectations: Try to make your site more user friendly and make sure it reflects what people are expecting when they come to your site through a search engine, a banner or pop-up ad or a link from another site. Ensure that your navigation and related content use same keywords.
Minimize excessive clicks: According to study more than 4/5th of Internet users leave a website, if they have to click too much to get what they want. So it’s better to put the content on scrollable pages with quick navigation links so that people can jump to any section while being on the same page.
Fast downloading: As the days of universal broadband are still long ways off. So instead of flash intros or bandwidth-hungry graphics, try to make your site as lean and nimble as possible because average website visitor used to wait very little to download a web page. So make sure that your site can be faster to load, even during peak traffic times.
Feedback and contact us form: Your Site’s credibility is also one of the factor which decides it’s usability among visitors, which can be achieved by having an About Us and a Contact Us page. Many people shall like to call while visiting your site so be sure to assure people you’re a proper business by giving them options to contact you through phone, email, and related directions.
Just by taking care of these basic guidelines not only your website will attract many visitors, but it will also motivate them to stay longer, which is your only chance to let them know about your offerings and turn them into newsletter subscribers or even paying customers. So at the time of designing a site your focus must be on the needs of the user. When you care about the user friendly web standards and their need specifications it will affect your sales positively.
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